2021 DOORBUSTERS:

~~FIRST 10 REGISTRANTS GET A FREE HOMEPAGE TEAR-DOWN CONSULT WITH ASHLYN~~

~~FIRST 25 REGISTRANTS GET A COFFEE DATE CALL~~

~~FIRST 50 REGISTRANTS GET ACCESS TO Q1 GOAL PLANNING SESSION~~

FIRST 100 REGISTRANTS GET A $100 GIFT CARD TO THE COPY BAR

WHEW—those doorbusters flew. 👀 You can still grab additional bonuses this launch week before 12/18!

Register before 12/17 at 11:59 p.m. EST & nab an ADDITIONAL bonus

I’ve been waitinggggg … Snag your seat inside the all-new

Copywriting for Creatives NOW. →

MASTERCLASSES &

DOORS OPEN IN

If you can’t sell me on why I should buy from you, who will?

It’s time to master your message, write your site, & launch it to SELL—get my tried-and-true copywriting curriculum & templates developed specifically for creatives, entrepreneurs, & artsy-type founders like you ...

The recipe for that seemingly elusive cocktail?

Well, assuming you have an offer people

actually WANT, it’s simple:

01

A brand message so tight you could bounce a quarter off it because it’s sticky, memorable, & concise.

02

Well-executed audience research that backs up your copy with data points, metrics, & real-world examples of how your people feel, think, and value your services or products.

03

A ship-shape value proposition (I call this your Onlyness Factor) that … TK

04

Proven, sales psychology-based copy frameworks that prompt hands raised in the air ready to make your HoneyBook hum, Paypal purr, & Dubsado touchdown-dance. 💃

05

Alluring visuals that take on the message + conversion design, and are built to contain the copy (NOT the other way around) & get me from Point A ... to Point B.

After all that? It’s a traffic game, baby.

Bring on the eyeballs, we ready.

Listen.

At the end of the day, your website is your business’s only true* front porch on the Internet.

*And THAT’s on owned assets, Zucks. ;)

Get your cute self on the training waitlist—

and let's get your message firing on all cylinders.

BUT. Let’s 🎶 start back at one.

(Yes, à la Brian McKnight).

More Specifically, at points #1-4 above.

The brand messaging & copy-related ones.

Lean in for this

Writing about your own business

—especially when you’re *so close* to your art—

is like trying to see the back of your hair.

It’s tough. I get it.

Writing isn’t easy for most people.

Writing about what you’re OBSESSED with?

Probably harder.

But you didn't choose the path you did

because it was ever going to be easy.

THING IS, there’s no one

(and I do mean no one)

cut out for the messaging job

quite like you are.

Because no one knows your story, your vision, and your process like you. You’ve lived it. You breathe it. You eat entrepreneurship life for breakfast.

'Cause there's difference

in a brand that's ready to stand out & SELL in 2022 ...

... and marketing that’s gonna fall as flat as my attempts to do the Gen Z middle part (I tried😑).

If you guessed it’s a visual delight 🥂champagne concoction of: 1 part drool-worthy website template design + 4 parts brand photos + a dash of gorgeous color palette ...

… you’d be wrong.

If you guessed it’s DMing & networking your way to a word-of-mouth reputation that has your schedule so packed you don’t even need a digital presence or a website ...

… you’d be wrong.

If you guessed it’s mastering reels, consistently posting 3 times per week, and building an organic social audience that salivates for your next post ...

… you’d be wrong.

⬆️ BECAUSE YEP, THESE THINGS HAVE A PLACE! ⬆️

In fact, they must have a place.

BUT THEY'RE ONLY PART OF THE PRESCRIPTION.

You see, your brand visuals

communicate a whopping 90% of your message.

See that little yellow sliver? That’s what I want to hone.

And get this—only about 20% of your website words are even read.

*according to Nielsen Norman Group analysis of 50,000 page views studied by computer scientists, psychologists, sociologists, engineers

That actually is WHY I’m obsessed with copywriting: because dang it, that 20% has.to.work, and work overtime.

What if you could

>>> Learn the ropes with a nerdy conversion strategist and swipe the paint-by-number ✍️brand messaging, copy formulas & communications blueprints that make websites work ...

>>> Get a guide and mentor that speaks your creative language to simplify the strategy side of things in a way you understand ...

>>> Implement DIRECT feedback & guidance on TOP of your systematic, repeatable process …

THE RESULTS?

You’d be able to reach the masses with MORE than aesthetic.

Control freak tendencies managed: handing off your copy to some stranger was gonna freak you out anyway.

You'd be able to sell with your story & voice.

You'd have wannabe clients emailing “I feel like I know you!” after browsing your website.

Confidence in your stand-out-ability in a saturated industry—FINALLY you can explain why you’re different

Freedom to step off the marketing hamster wheel of stress and frustration—and get back to your craft.

Getting access to a copywriter & team that knows

YOUR industry like the back of her hand ...

... and has helped thousands other creatives, entrepreneurs, & artsy-types bring home the bacon ...

What makes Copywriting for Creatives different?

Timeless Strategies

I put old-school direct responses sales tricks to work for new-school kids like us. Learn proven marketing strategies for product AND service providers that in the end, create less work for you.

The Copy Bar Collective

Ready for bi-monthly live calls plus real-time feedback inside a private community? Done. I'm giving CfC students 6-months of access inside my ~revamped~ membership.

An Actual END Goal

This isn't a nebulous copywriting course—work my 4, 8, or 12 week plan and by the end, you'll create 1) a Brand Messaging Style Guide and 2) launch a website that converts. << that's the practicum portion.

Conversion Measurement

Because no, aiming for "reduced bounce rate" doesn't necessarily correlate with conversion. Get the ~actual~ strategy behind copy + design installs that have led to multiple 5-figure, 6-figure, and even 7-figure launches.

Get the exact A-to-Z brand messaging + website copy method I developed after a decade in corporate marketing & servicing

100+ clients as the "OG copywriter in the creative space."

*my clients words, not mine

My team and I have used this exact system in our agency for years— and now, I want to be YOUR accountability partner so you can implement it in your own business.

ONLY a conversion copywriter & launch strategist who's generated millions (Yup.) in the exact SAME market you work in can tell you how to position your message

& what you need to type.

Get ready to get more leads,

more clients, and more compliments

on your website—like, all.the.time.

It’s time for …

👌 A clean, clear value prop

👌 Traffic-stopping sales copy

👌 Less hustled-out stress

👌 Sustainable marketing messaging

👌 Aaanndd a lil’ bit mo’ confidence surge

AND TO MAKE SURE YOU'RE SUPPORTED ...

GET INSTANT ACCESS TO:

15 lesson videos, all ready for a The Crown-is-back-on-Netflix worthy binge watching fest

77+ pages of downloads of actionable, printable blueprints, templates, and swipes insights

Audio files for all 15 core lessons, so you can sub out your podcast-addiction (and get through the curriculum quicker)

Access to our private community, to bounce ideas off like-minded creatives before publishing your words across the internet

7 plug-and-play, done-for-you conversion copywriting website formulas, so you can structure the website wireframe of your dreams

More than 39 resources: my personal Rolodex of go-to’s so you can grow this thing, including discounts to pro-website templates just waiting for your new words

More than 1,700 have trusted me with this system

Here’s what they have to say

Sarah Patro

OWNER AT MODERN MAKER STAMPS

"SINCE CFC, MY BUSINESS HAS CONFIDENTLY GROWN IN SIZE & MY SALES INCREASED YEAR-OVER-YEAR BY 50%"

"I didn't actually know what I was doing when it came to copywriting—or more accurately what copywriting was at all!

Once I learned what copywriting was, I realized it was a piece of the puzzle I didn't even know I was missing. A key to connection to customers in a "hello, I am a real person who would love to help!" kind of way. CfC has given me so many tools that have improved my business.

Carina Lawson

OWNER & FOUNDER AT PONDERLILY

"Given the chance in another lifetime, I would still invest in CfC all over again. IT changed the course of my business."

"Copywriting was that very enormous elephant in the room that I had no intention of addressing simply because I was afraid to learn more about it. But I fell in love with Ashlyn's way of teaching—her YouTube videos made me excited about writing and elevating my business. I took a leap of faith, and I'm glad that I did. They say it takes a village to raise a child. Well, in this case, it takes a community—Ashlyn & the CfC community—to whip a business into shape! The messaging guide I made in CfC has turned out to be the most important document I refer to in my business.

I was afraid to write copy, but now I enjoy every bit of it—and it's given me the upper hand when working with clients on their web design.”

Kondwani Musonda

Brand Strategist & Squarespace Web Designer

Emily Knotts

OWNER AT CRISP HOME INTERIORS

"CFC TRIPLED MY BOOKINGS THE FIRST MONTH WE LAUNCHED THE NEW COPY!"

Truth: I knew Ashlyn was good; but I NEVER in a million years thought I would be able to say this. UNREAL! My husband (who sweetly does my taxes every month), came to me one night and said, 'What's different? something changed because your numbers are sky high!' Just a little, CFC action. :) The thought of selling ANYTHING used to scare me, but with Ashlyn's method, I've learned to view sales as an exchange of value where I'm just helping to solve a problem. It's a mindset shift that changed everything!"

Carina Lawson

OWNER & FOUNDER AT PONDERLILY

"ASHLYN IS THE FAIRY-GODMOTHER OF COPYWRITING. THIS IS THE ONLY COPYWRITING COURSE YOU NEED TO LEARN TO WRITE FOR YOUR BUSINESS LIKE A BOSS AND MAKE BANK."

"I thought I could never write my own copy because I wasn't formally trained as a copywriter—I also had NO idea how to add personality. English is also my second language so I spent a long time editing my copy to make sure it was grammatically correct. If Ashlyn's YouTube videos are SO packed with value that I actually write an entire page of notes, I couldn't imagine what I'd get for a paid course.

"With CfC, my customer survey response rate increased by 191%. Yup, you read that right. I developed 4 new products as a result of the feedback I received AND I know exactly what my customers expect from my company."

Carina Lawson

OWNER & FOUNDER AT PONDERLILY

Is CfC right for me?

HERE'S A SAMPLING OF THE 1.7K+ STUDENTS INSIDE THE PROGRAM

Wedding planners
Stationers
Calligraphers
Photographers
Real estate agents & realtors
Website & brand designers (developers, too)
Graphic designers
Conference organizers
Gift box & subscription-based businesses
Photo editors
Course creators
Copyeditors
Marketing strategists
Bloggers
Non-profits & ministries
Florist & floral designers

Illustrators, graphic artists, & fine artists
Food stylists
Event stylists
Venue owners
Wedding dress, clothing, & lingerie designers
Content marketers
Makeup artists & hair stylists
Virtual assistants
Consultants, coaches, & counselors
Videographers
Speech-language pathologists
Business coaches
Education specialists & teachers
Fitness & wellness instructors

You shouldn't ever feel frustrated, alone, or silly writing words that communicate your brand & creative business to the world.

Nope. Negative, Ghost Rider.

And that's why I made

UNLIKE OUTSOURCING OPTIONS or other programs:

Brand messaging & hooks are my specialty—we're not slapping lipstick on a pig, we're tearing things down to the studs to fix the root of copy probs

I don't let you get away with outsourcing the psychology of sales, which is what happens if you simply pay someone else to do this

You have👏🏼got👏🏼to be good enough to be dangerous at copywriting. This should be one of the latter things you hand-off to a contractor.

Yes, web copy is the practicum portion of CfC, but you won't just get website tips—but copy + sales expertise that translates to your whole business.

You won't be in over your head—I break things waaayyyyyy down. Read the testimonials, a lot of my students talk about this.

You won't have to squint at some whiteboard to make out my copy formulas—I WANT to hand them over, and that's what I do inside CfC. This is my sales copy proprietary intel, on a platter, for you.

You won't be shamed for feeling like you're a bad writer. I guaran-dang-tee you I’ve seen worse. Like …..... I promise I have.

You won't just see automated posts in our private community and a teacher who never shows up—my team and I are actually inside chatting during session

You won't worry that I can't truly relate to your field as a creative, artist, maker, wedding industry pro, or coach—that’s who I am at my core.

You won't enroll in one of those courses that makes a lot of promises but never *really* delivers. As long as you promise me you'll pipe up when you have issues or get stuck, we can fix that.

"Ashlyn seriously has a gift for breaking it all the way down for those of us that struggle with writing. And not just write copy, but copy that expresses the heart of my brand!"

I'm not naturally a writer, so I struggled to find the words to express my brand. The course has been amazing! I have a better voice to speak directly to my target client in my website and marketing materials. I've strengthened my brand with copy that separates me from my competition and allows me to connect with my target client.

Michelle Gainey

LUXURY WEDDING DESIGNER AT LEMIGA EVENTS

"Ashlyn seriously has a gift for breaking it all the way down for those of us that struggle with writing. And not just write copy, but copy that expresses the heart of my brand!"

Mariana Durst

PHOTOGRAPHER & EDUCATOR

“CfC … gave me the tools to write my website … I hear all the time from clients who are signing on that they were so impressed by my website, and how organized everything is.”

“The scope of my services was overwhelmingly broad. I wasn’t completely clear on how to present my offers concisely—or in a way in which they truly spoke to the people who I wanted to serve. I had already gotten so much value from Ashlyn through all her free content … so signing on to CfC was a total no-brainer.

“CfC helped me uncover a passion for writing that I had forgotten for years. Suddenly I the task of writing for my business became an art—writing copy is now something I look forward to every day. Booking voice hacking interviews and getting clients from them (even though they were pitch-free) was such a win. CfC made writing faster for my business. It gave me the foundation and all the pro-level secrets to make my business stand out from the rest.”

"We sold 75 seats in 12 hours because of the sales page I wrote through her course. (WHAT?! I still pinch myself!) She was like my copy-fairy-godmother in my back pocket!"

"Before CFC, I felt lost in a sea of voices. I didn't sound like "me", I sounded like everyone else. I knew I needed to step back & figure out HOW to say what I wanted to say—I needed Ashlyn's straight-to-the-point truths about copy & why not ask the wizard herself?!

Who else gets creative entrepreneurs like Ashlyn?! NO one. She knew the questions I needed to ask to speak the language of my audience & the formulas to use to drive the point home!

Kat Schmoyer

CREATOR OF CREATIVE@HEART

"We sold 75 seats in 12 hours because of the sales page I wrote through her course. (WHAT?! I still pinch myself!) She was like my copy-fairy-godmother in my back pocket!"

Who else gets creative entrepreneurs like Ashlyn?! NO one. She knew the questions I needed to ask to speak the language of my audience & the formulas to use to drive the point home!

Is CfC right for me?

HERE'S A SAMPLING OF THE 1.7K+ STUDENTS INSIDE THE PROGRAM

Wedding planners
Stationers
Calligraphers
Photographers
Real estate agents & realtors
Website & brand designers (developers, too)
Graphic designers
Conference organizers
Gift box & subscription-based businesses
Photo editors
Course creators
Copyeditors
Marketing strategists
Bloggers
Non-profits & ministries
Florist & floral designers

Illustrators, graphic artists, & fine artists
Food stylists
Event stylists
Venue owners
Wedding dress, clothing, & lingerie designers
Content marketers
Makeup artists & hair stylists
Virtual assistants
Consultants, coaches, & counselors
Videographers
Speech-language pathologists
Business coaches
Education specialists & teachers
Fitness & wellness instructors

If you've made it this far …

... and with a 14-day test-drive to give this a whirl

to see if the system works for your business or not …

... wouldn't you rather see if you could quit thinking about "sales" with these emoji faces on: 😱😳🤯😥😩 ... ?

It's time to own the belief that your art, craft, or profession is a solution to someone else’s life.

And know money is an exchange for that solution.

That's not tacky, that's being HONEST.

It’s no secret that writing is in the job description of every 21st-century artist, creative, maker, coach, consultant, designer, photographer, and entrepreneur.

This is your invitation to partner with me as your mentor, and say hello to the sweet freedom of sustainable marketing due to a story that sells.

Write something exquisite & compelling for the buy-and-sell culture.

Then go back to doing your craft.

I’m so honored

to get to serve YOU!

I’m on a mission to get the good stories out in a world that needs that. I firmly believe you have something to share. Your message matters … as does being paid for what you do—because that's what enables you to keep putting it out there.

And I want to hold your hand

& show you how.

Can't wait to see you inside!

I’m so honored

to get to serve YOU!

And I want to hold your hand

& show you how.

Can't wait to see you inside!